Eau de toast


“Unfashionable” toast fights back

Created by the country’s bakers to remind women who skip breakfast just what they’re missing out on, the limited edition fragrance ‘Eau de Toast’ put bread back on the catwalk during London Fashion Week.
The limited edition scent was created by The Federation of Bakers to challenge the fashion for bread-free diets. With just 80 calories per slice, bread provides (at least) 10% of the adult daily intake of protein, fibre, calcium, iron, copper, zinc and manganese. What’s more, the Government’s Nutrition Survey shows that people who eat the most bread, consume the fewest calories.

You can find out more about the contribution bread makes to a healthy and balanced diet and why you shouldn’t avoid it.

Request a sample

Sadly, all of our samples have been sent out. But why not make your own aroma by lightly toasting bread at home?